Conversions, Conversions, Conversions!
As the singularly most important thing that the vast majority of websites want to achieve it is essential that you measure your conversions from all your different sources. If you don’t care whether...
View ArticleGetting Your Website Ready for Christmas
The credit crunch isn’t going to dent the volume of sales made online this Christmas, in fact its more likely to bring increased sales as people search for bargains. The season starts early on the...
View ArticleEcommerce Website Usability Testing
To increase traffic to your website is of course a major part of an online marketing strategy but don’t overlook the importance of what your visitors might be experiencing when they get there....
View ArticleWhy is Information Architecture Important to SEO?
We speak to a lot of Clients who don’t realise that it is extremely important for their site navigation, (commonly referred to as internal links or information architecture) to be extremely well...
View ArticleCyber Monday: It’s what marketing dreams are made of
With fictitious holidays all over us like a bad rash, “Cyber Monday” stands out with the most blatant aim – Getting our money. Still, you have to congratulate whoever came up with this concept, it is...
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Design Thinking: The new way to do business?
Q: How many designers does it take to screw in a light bulb? A: Why a lightbulb? The question above provides the perfect illustration of what design thinking is all about. Although difficult to get...
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How to do Website Usability Testing like a Pro
Usability testing can be an invaluable tool in the arsenal of a digital marketer and web designer. Get it right, and it can provide solutions to problems that you didn’t even realise existed. But get...
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What Makes Online Consumer Psychology Different?
Online consumers are different from offline consumers. They might be the same people, but the screen and the distance make a huge difference to the way they approach your product, and the ways in which...
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